Custom Design and Perfect-Fit Alterations available
“Free Shipping on purchase of non-bridal items over $99” 

Your cart

Your cart is empty

Continue shopping

A Gift for Your Beautiful Becoming

Join our Gen Chérie community and receive a $25 credit toward anything you love — from our gowns and jewelry to beauty and baby collections.

Plus, enjoy early access to new launches, events, and special moments from our atelier.

By completing this form, you are signing up to receive our emails and can unsubscribe at any time

Azalea

by Gen Chérie
$1,900.00
Azalea
Azalea
Azalea
Azalea

Azalea

by Gen Chérie
$1,900.00
Availability
 
Size guide

Size guide

Basic Measurements For Women

Size 0 2 4 6 8 10 12 14 16 18 20
Total Neck 12 12 1/2 12 1/2 13 13 1/2 14 14 1/2 15 15 1/2 16 1/2 17
Bust 32 33 33 1/2 34 1/2 35 1/2 36 1/2 38 39 1/2 41 43 1/2 47
Waist 25 25 1/2 26 26 1/2 27 27 1/2 28 28 1/2 29 29 1/2 30
Hip 34 34 1/2 35 35 1/2 36 1/2 37 1/2 39 40 1/2 42 45 48
Shoulder 4 1/4 4 3/4 4 7/8 5 5 1/8 5 1/4 5 7/16 5 10/16 5 13/16 6 6 1/4
Across Bust 6 6 1/2 6 3/4 6 7/8 7 7 1/8 7 1/4 7 1/2 8 8 1/2 9 1/2
Bosom 23 23 3/4 24 1/2 25 1/4 26 26 3/4 27 1/2 28 1/4 29 31 32 1/2
X-Back 13 13 1/4 13 3/4 14 14 1/4 14 1/2 14 7/8 15 1/8 15 1/2 16 16 1/4
NK. to FT. WT. 13 1/2 13 3/4 14 14 1/4 14 1/2 14 3/4 15 15 1/4 15 1/2 15 3/4 16
NK. to BK. WT. 15 1/2 15 3/4 16 16 1/4 16 1/2 16 3/4 17 17 1/4 17 1/2 17 3/4 18
(0 in cart)
Shipping calculated at checkout.
Book a styling appointment

Delivered within 30-45 business days depending on size availability

Satisfaction guaranteed

On your wedding day, every glance should tell the same story: She is unforgettable.
The Azalea dress embodies the spirit of the azalea—graceful, romantic, and full of quiet strength. Its stretch satin lining provides a flawless fit, while 3D embroidered floral lace blooms across the bodice and sleeves, evoking the richness and beauty of a flourishing love. Layers of soft mesh netting add subtle volume, giving the gown movement as light and natural as petals in the breeze.

The long illusion sleeves and modest neckline create a refined elegance that draws admiration from every guest, while the minimal lace-edged train ensures your exit is as breathtaking as your entrance. Like the flower it’s inspired by, this gown speaks of a love that’s both delicate and enduring—a moment in full bloom.

Watch Our Video