Gen Cherie was created to celebrate moments of becoming — from bride to mother, from woman to muse. Our gowns and beauty rituals share one philosophy: grace, craftsmanship, and meaning in every detail. We honor love, legacy, and the quiet confidence of women who choose timeless over trend.

Every gown is designed in our atelier under the creative direction of Rosalba Frica. We source fine fabrics and embellishments globally, then handcraft each piece with couture-level care and precision.

Yes. Whether you’d like to adjust a neckline, add sleeves, or weave in heirloom lace, Rosalba and our atelier team will collaborate closely with you to bring your vision to life.

Each gown takes 30–60 days to complete, depending on design complexity and customization. Perfection takes time — and love.

Yes. Our Classic and Signature Collections feature timeless ready-to-wear gowns crafted with the same artistry as our couture designs.

Prices start at $1,200 for ready-to-wear options. For custom gowns, pricing depends on fabrics, embellishments, and design complexity.

Absolutely. Modesty is part of our design language — refined, feminine, and elegantly understated. We believe you can be both covered and captivating.

Our gowns are available from US 0–24, with made-to-measure options for the perfect fit and comfort.

Yes. Alongside our gowns, we offer curated veils, jewelry, and beauty essentials designed to complete your bridal glow — from ceremony to celebration.

Tang Hemp is our wellness-infused beauty collection that fuses organic hemp with ancient Eastern herbs celebrated since the Tang Dynasty. Each formula balances nature’s calm with scientific efficacy to bring harmony and radiance to your skin and body.

Both. Tang Hemp bridges beauty and wellbeing — calming serums, luminous tints, and nourishing bases that make your skin feel as good as it looks.

We source hemp exclusively from certified organic farms, then blend it with adaptogenic herbs long revered in Eastern medicine for their nutritional and restorative power.

Yes. Every product is dermatologist-tested, vegan, clean, and gentle enough for even reactive or hormonal skin. Our formulations focus on balance, calm, and long-term results.

Absolutely. We use recyclable and refillable packaging, ethically sourced botanicals, and responsible farming practices. Conscious beauty is at the heart of Gen Cherie.

Yes — all Gen Cherie Beauty and Tang Hemp products are clean, cruelty-free, and vegan, free from parabens, silicones, or synthetic fragrance.

You dream it, we make it. Our Atelier Collection creates dresses for engagement, maternity, anniversaries, and all celebratory occasions.

For calm and restful support, explore Tang Wellness — our organic supplement line crafted with hemp and Eastern herbs. Our Sleep & Mood Support vitamins are 100% organic and formulated to help restore balance and emotional clarity.

You can visit our atelier by appointment or shop our collections online. Each experience is personalized — whether finding your dream gown or discovering your perfect glow.

Our philosophy is born from the best of East and West — where nature meets science, and beauty meets purpose. We combine timeless artistry with modern innovation to create designs and formulas that are as meaningful as they are beautiful.

Every design and formulation is created in collaboration with experienced industry veterans who understand what truly works — and what lasts. We believe in targeted, effective solutions, not general ones. Our brides rave about our craftsmanship; our beauty customers and mothers trust our formulas and return time and again. Gen Cherie stands for integrity, expertise, and devotion to every woman’s moment of becoming.

Our balm reacts to your lips’ natural pH and warmth, transforming into a custom
shade that’s unique to you.

It’s both. The balm is formulated with nourishing butters and oils that provide
long-lasting moisture while delivering a naturally blooming tint.

Yes, the tint gently stains your lips, leaving a natural flush even after the balm
wears off.

Absolutely. It’s dermatologist-tested and free from harsh ingredients, perfect for
daily use.

Yes, you can wear it alone or layer it under gloss or lipstick for added hydration.

Yes, the formula is designed to withstand swimming, sweat, and humidity without
smudging or flaking.

The applicator glides effortlessly for precise control without tugging.

Remove with an oil-based cleanser or waterproof makeup remover.

Yes, it's ophthalmologist-tested and safe for contact lens wearers.

Absolutely. It locks in place all day, even on oily skin.