

Elegance redefined. Thoughtfully modest and effortlessly modern.
Discover our Ready-to-Wear collection, or let our Custom Atelier bring your vision to life.
We can only welcome 5 brides per day to ensure our designers' personal attention.
Glow for Today, Radiate Forever
Potent, nature-meets-science formulas that
enhance your natural radiance. Whether for milestone moments or everyday beauty.
Why Us
Our head designer has over 35 years of bridal mastery, from the Dominican Republic to the USA, crafting gowns that celebrate your story.
Experience your personalized, intimate, bridal journey. Your love story is about being seen, celebrated, and designed by someone who celebrates your love like a dear friend would.
We believe elegance never needs to shout. Our gowns are thoughtfully designed for the modern bride. They are graceful, refined, and beautifully made to move with you.
Beyond the Gown
We offer more than bridal gowns. Discover beauty, jewelry, and baby collections created to complement your style and celebrate every season of your story.
Join the #DearGenesis movement: celebrate your love story, inspire others, and become part of the Gen Chérie family.

Where Dreams Meet Design
Gen Chérie Atelier (Est. 1990)
Whatever you can imagine, we are happy to help you express.
With over 35 years of experience in bridal dressmaking, our Customization and Bespoke Service lets you personalize every detail. We ensure your gown is as unique as you are.
Bestseller
Blue Bell
$1,200.00
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$1,200.00
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Gardenia
$1,200.00
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$1,200.00
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Zinnia
$1,500.00
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$1,500.00
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Camellia
$1,600.00
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$1,600.00
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Azalea
$1,900.00
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$1,900.00
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Aster
$2,000.00
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$2,000.00
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Jasmine
$2,000.00
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$2,000.00
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Lily
$2,200.00
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$2,200.00
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Violet
$2,500.00
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$2,500.00
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Dahlia
$2,800.00
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$2,800.00
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For the Moment You Become
Each Gen Cherie gown is a love letter to modesty, femininity, and the timeless beauty of your wedding day
Your wedding dress should never overshadow you. Many dresses draw the eye, but at the cost of your own light. Gen Chérie gowns are intentionally crafted to enhance your beauty, not compete with it. The delicate fabrics, the timeless lines, the thoughtful details—they all exist to support one thing: you, shining effortlessly on your most important day
Happy Brides
Celebration of love, elegance, and legacy — discover how our brides brought Gen Chérie gowns to life on their most unforgettable day





How to use
Modest Bridal Hairstyles for LDS Brides in Provo, UT
By My Store Admin
For LDS brides in Provo, UT, hairstyle choices are integral to creating a temple-ready bridal look. From classic updos to soft waves, every style should reflect femininity, elegance, and modesty....
Floral Bouquets and Wedding Flowers: LDS Brides in Provo, UT
By My Store Admin
For LDS brides in Provo, UT, flowers are more than decoration—they complete the temple-ready bridal vision. From pastel bouquets to cascading arrangements, floral choices complement modest gowns, lace sleeves, and...
Temple-Ready Accessories: Completing Your Modest Bridal Look
By My Store Admin
For LDS brides in Provo, UT, accessories are more than adornment—they complete a temple-ready bridal look. From cathedral veils and floral crowns to pearl earrings and blush heels, every detail...
Beyond White: Champagne, Blush & Soft Hues for Modest Brides
By My Store Admin
For LDS brides in Provo, UT, soft tones like champagne, blush, and pastel shades offer timeless elegance, romance, and individuality. When paired with long lace sleeves, flowing A-line or ballgown...
The Veil Debate: LDS Brides Share Why They Wore (or Skipped) a Veil
By My Store Admin
For LDS brides in Provo, UT, the veil is more than an accessory—it’s a reflection of faith, tradition, and personal style. Whether you choose a cathedral-length lace veil, elbow-length elegance,...