Make this season unforgettable with Buy One, Get One Free on all your favorites — from bridal accessories to beauty and baby essentials. (Excludes bridal gowns)

Stock up for loved ones, treat yourself, and enjoy softness, style, and care that lasts, all at double the joy for one price. 

Hurry — this offer ends Dec 31, 2025, and while supplies last! 

Use Code: HOLIDAYBOGO at checkout. This code is not applicable for use with other discount codes.

Enjoy a private complimentary appointment with our in-house designer to find the dress that is uniquely yours.

Spaces are limited each week so reserve yours before they are gone.

Each Gen Cherie gown is a love letter to modesty, femininity, and the timeless beauty of your wedding day​

Your wedding dress should never overshadow you. Many dresses draw the eye, but at the cost of your own light. Gen Chérie gowns are intentionally crafted to enhance your beauty, not compete with it. The delicate fabrics, the timeless lines, the thoughtful details—they all exist to support one thing: you, shining effortlessly on your most important day