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Gentle, Thoughtful, Every day Simply Adorable.

Designed for play, sleep, and everything in between.

Every beginning deserves to be gentle.

At Gen Chérie, softness isn’t a luxury — it’s a standard. Every piece is crafted from ultra-gentle, stretch-infused fabrics that move with your little one, protect delicate skin, and stand up to the realities of everyday life. 

We’re Moms who understand what’s truly needed — from soft, safe fabrics to timeless designs, and from everyday essentials to special-occasion pieces 

Our baby onesie collections are eczema-friendly, hypoallergenic, and free from harsh dyes, blending comfort, durability, and understated elegance in soothing, nature-inspired hues.

Gen Chérie Bébé — comfort that grows with them 

Our baby care essentials

Our baby care essentials are thoughtfully created to protect and care for delicate skin

Our Baby accessories

Our accessories are thoughtfully created to celebrate every milestone in safe and fun ways

Timeless Pieces

We design timeless pieces made to be cherished, washed, and passed down — because every beginning deserves care, thoughtfulness, and a little grace.